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Compass Three Phase Marketing

The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown.

Inside the Strategy: 6 Questions That Define Marc’s Approach

Selling a home isn’t just a transaction—it’s a calculated move. These six questions reveal how Marc navigates each sale with precision, poise, and a plan built to outperform.

Marc’s real estate marketing strategy is bespoke, not templated. Every property he represents receives a tailored campaign built around its unique architecture, lifestyle offerings, and target buyer profile. He utilizes high-resolution, magazine-quality photography; cinematic video walk-throughs; lifestyle-focused storytelling; and precision copywriting to evoke exclusivity.

Through advanced digital marketing, Compass’s national exposure, private client channels, and international affiliate platforms, Marc ensures each home reaches qualified local and global buyers. His goal is simple: generate more visibility, create greater urgency, and ultimately secure stronger offers.

Marc’s negotiation strategy is meticulous and assertive. He doesn’t simply accept the first offer—he crafts situations that create leverage. By attracting multiple qualified buyers, he often positions homes for bidding scenarios or strong secondary offers that exceed expectations.

He never “splits the difference” for convenience. Instead, Marc guides his clients with data-backed confidence, using timing, emotion, and market psychology to maximize value—while maintaining grace and diplomacy throughout the transaction.

You’ll work directly with Marc from day one. From your first conversation to post-sale support, he personally oversees every detail: pre-listing preparation, pricing strategy, contractor and stager coordination, marketing rollout, showings, and negotiations.

There are no hand-offs, no lost communication, and no guessing who’s responsible. Marc remains your single, trusted point of contact—ensuring clarity, confidence, and discretion throughout the journey.

Luxury buyers expect refinement and turn-key presentation. Marc provides expert guidance on high-return pre-sale improvements—focusing only on updates that elevate perception and sale price. These may include curated lighting, designer paint selections, landscape enhancements, premium fixtures, or select staging accents.

He coordinates with trusted contractors and elite stagers to ensure the home looks—and feels—exceptional from the moment it hits the market. Every detail is considered to inspire an emotional connection, drive competition, and ultimately secure a premium price.

Pricing is both an art and a science. Marc combines hyper-local market data, recent comparable sales, buyer behavior analytics, and current trends to determine a price that positions your home to sell quickly—and competitively. While some agents overprice to impress or underprice to guarantee a sale, Marc focuses on precision pricing that reflects your home’s true market value while leaving room for strategic negotiation.

His goal is always to generate strong early interest, attract qualified buyers, and create the conditions for a premium outcome—without leaving money on the table or risking a stale listing.

Should your next chapter take you beyond the DC Metro area, Marc will personally connect you with a handpicked agent from his exclusive national and international referral network. Whether you’re moving to Miami, Manhattan, Monaco, or Mayfair, he has trusted relationships with top-performing agents across the U.S., Europe, and the Middle East who share his standards of care and discretion.

This ensures a seamless transition—wherever your next home may be—and a consistent, high-level experience from sale to purchase.

Contact Marc Cowan to get started!

Making Moves, Changing Lives

Success Stories

"Marc Cowan is an exceptional real estate agent—polished, strategic, and results-driven. Thanks to his expertise and the Compass Private Exclusive process, we sold our home before even listing it, with multiple offers far exceeding our list price—all within 48 hours! Marc guided us every step of the way, connecting us with top-tier contractors, ensuring our home was perfectly positioned, and negotiating masterfully on our behalf. His professionalism, poise, and attention to detail made the entire experience seamless and stress-free. If you're looking for an agent who delivers extraordinary results with class and integrity, Marc Cowan is the one to trust!"
"Marc Cowan is an exceptional real estate agent—polished, strategic, and results-driven. Thanks to his expertise and the Compass Private Exclusive process, we sold our home before even listing it, with multiple offers far exceeding our list price—all within 48 hours! Marc guided us every step of the way, connecting us with top-tier contractors, ensuring our home was perfectly positioned, and negotiating masterfully on our behalf. His professionalism, poise, and attention to detail made the entire experience seamless and stress-free. If you're looking for an agent who delivers extraordinary results with class and integrity, Marc Cowan is the one to trust!"
Marcio & Carlos
"Marc was conducting an open house in our neighborhood on behalf of a colleague. We were so impressed with him that we asked him to visit us and discuss strategies for selling our house. Mark worked with us for a year and a half, advising us on preparing our house and property for sale. The house sold for considerably more than the asking price on the day it was listed. We attribute this to Marc's expertise in preparing the house for sale and to his formidable negotiating skills. Marc made himself available on short notice on numerous occasions as we worked through the tedious business of preparing the house and property for sale. He recommended an inspector and a general contractor, both of whom proved highly satisfactory as to price, schedule, and competence. We recommend him without reservation if you are seeking to purchase or sell a home. Highly likely to recommend!"
"Marc was conducting an open house in our neighborhood on behalf of a colleague. We were so impressed with him that we asked him to visit us and discuss strategies for selling our house. Mark worked with us for a year and a half, advising us on preparing our house and property for sale. The house sold for considerably more than the asking price on the day it was listed. We attribute this to Marc's expertise in preparing the house for sale and to his formidable negotiating skills. Marc made himself available on short notice on numerous occasions as we worked through the tedious business of preparing the house and property for sale. He recommended an inspector and a general contractor, both of whom proved highly satisfactory as to price, schedule, and competence. We recommend him without reservation if you are seeking to purchase or sell a home. Highly likely to recommend!"
John & Mary Hall
"Marc Cowan has his client’s best interests at heart! He went above and beyond the duties of a real estate agent. He tries to make the selling process as stress-free as possible. I highly recommend him."
"Marc Cowan has his client’s best interests at heart! He went above and beyond the duties of a real estate agent. He tries to make the selling process as stress-free as possible. I highly recommend him."
Nicole Pak
"We, my wife and I, signed on with Marc to sell our house in early May and after about a month of interior fix-up (see below) the house was effectively sold by mid-July, and for a very good price. What was most remarkable about the service Marc did for us is that he actually had the house sold, for a very good price, before it was ever listed on the MLS. This saved me a bundle of expenses that would have otherwise come along had the sale gone what I take is the more typical route of being "staged" with (expensive) rental furniture for a possibly extended period of time. Furthermore, Marc was particularly good at responding to adversity and setbacks with successful solutions. He did that for us more than once, to our financial benefit. Further, he was most helpful in advising us and setting us up with interior decorating services to fix up our 25+-year-old, and well-lived, home to make it "like new", which certainly was significant in achieving the very rapid sale. Marc gladly took care of a lot of coordination with the decorators for us as we had moved some 60 miles away shortly after signing on and couldn't do much in person. He made it happen. Highly recommended! Highly likely to recommend!"
"We, my wife and I, signed on with Marc to sell our house in early May and after about a month of interior fix-up (see below) the house was effectively sold by mid-July, and for a very good price. What was most remarkable about the service Marc did for us is that he actually had the house sold, for a very good price, before it was ever listed on the MLS. This saved me a bundle of expenses that would have otherwise come along had the sale gone what I take is the more typical route of being "staged" with (expensive) rental furniture for a possibly extended period of time. Furthermore, Marc was particularly good at responding to adversity and setbacks with successful solutions. He did that for us more than once, to our financial benefit. Further, he was most helpful in advising us and setting us up with interior decorating services to fix up our 25+-year-old, and well-lived, home to make it "like new", which certainly was significant in achieving the very rapid sale. Marc gladly took care of a lot of coordination with the decorators for us as we had moved some 60 miles away shortly after signing on and couldn't do much in person. He made it happen. Highly recommended! Highly likely to recommend!"
John & Laurie Stackpole

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