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Compass Three Phase Marketing

The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown.

4 QUESTIONS TO ASK BEFORE SELLING YOUR HOME

Selling your home is a big financial and emotional task, which requires lots of planning. So before you decide to put your home on the market, here are four questions to consider.

Several factors go into determining your home’s market value. These include the condition of the property, square footage, location, amenities, as well as recent comparable property sales. For a snapshot of your home’s current value, you can enter your address into a free online value estimator tool. Alternatively, you can look at a recent property tax bill to get your home’s tax assessed value, which is a percentage of your home’s fair market value. If you know your state’s assessment rate (which is usually between 80 and 90 percent), you can estimate fair market value by dividing your tax assessed value by that assessment rate.

There are several simple, low-cost things you can do to boost the value of your home. These include eliminating clutter, washing windows and walls, and installing higher wattage bulbs to create a brighter environment. Larger projects, like adding bedrooms and renovating kitchens and bathrooms, typically yield more substantial increases in sales price. Staging your home, which helps paint a picture for how buyers will use their new space, can also add value.

The time your home spends on the market depends on several factors, including location, how competitively your home is priced, and how aggressively your home is marketed. Statistics show that if a home is properly priced, an offer should come in within the first 12 showings. If you want to speed up the sales process, don’t underestimate the value of staging. Research shows that well-staged homes can sell up to 32 percent faster than homes that aren’t staged.

A real estate agent can help with all aspects of the selling process, from pricing to marketing to handling the intricacies of closing. An agent will negotiate on your behalf to secure the best price – and quickest sale – possible.

Looking for an agent who can help guide you through the selling process? Contact Marc Cowan to get started!

Making Moves, Changing Lives

Success Stories

"Marc Cowan is an exceptional real estate agent—polished, strategic, and results-driven. Thanks to his expertise and the Compass Private Exclusive process, we sold our home before even listing it, with multiple offers far exceeding our list price—all within 48 hours! Marc guided us every step of the way, connecting us with top-tier contractors, ensuring our home was perfectly positioned, and negotiating masterfully on our behalf. His professionalism, poise, and attention to detail made the entire experience seamless and stress-free. If you're looking for an agent who delivers extraordinary results with class and integrity, Marc Cowan is the one to trust!"
"Marc Cowan is an exceptional real estate agent—polished, strategic, and results-driven. Thanks to his expertise and the Compass Private Exclusive process, we sold our home before even listing it, with multiple offers far exceeding our list price—all within 48 hours! Marc guided us every step of the way, connecting us with top-tier contractors, ensuring our home was perfectly positioned, and negotiating masterfully on our behalf. His professionalism, poise, and attention to detail made the entire experience seamless and stress-free. If you're looking for an agent who delivers extraordinary results with class and integrity, Marc Cowan is the one to trust!"
Marcio & Carlos
"Marc was conducting an open house in our neighborhood on behalf of a colleague. We were so impressed with him that we asked him to visit us and discuss strategies for selling our house. Mark worked with us for a year and a half, advising us on preparing our house and property for sale. The house sold for considerably more than the asking price on the day it was listed. We attribute this to Marc's expertise in preparing the house for sale and to his formidable negotiating skills. Marc made himself available on short notice on numerous occasions as we worked through the tedious business of preparing the house and property for sale. He recommended an inspector and a general contractor, both of whom proved highly satisfactory as to price, schedule, and competence. We recommend him without reservation if you are seeking to purchase or sell a home. Highly likely to recommend!"
"Marc was conducting an open house in our neighborhood on behalf of a colleague. We were so impressed with him that we asked him to visit us and discuss strategies for selling our house. Mark worked with us for a year and a half, advising us on preparing our house and property for sale. The house sold for considerably more than the asking price on the day it was listed. We attribute this to Marc's expertise in preparing the house for sale and to his formidable negotiating skills. Marc made himself available on short notice on numerous occasions as we worked through the tedious business of preparing the house and property for sale. He recommended an inspector and a general contractor, both of whom proved highly satisfactory as to price, schedule, and competence. We recommend him without reservation if you are seeking to purchase or sell a home. Highly likely to recommend!"
John & Mary Hall
"Marc Cowan has his client’s best interests at heart! He went above and beyond the duties of a real estate agent. He tries to make the selling process as stress-free as possible. I highly recommend him."
"Marc Cowan has his client’s best interests at heart! He went above and beyond the duties of a real estate agent. He tries to make the selling process as stress-free as possible. I highly recommend him."
Nicole Pak
"We, my wife and I, signed on with Marc to sell our house in early May and after about a month of interior fix-up (see below) the house was effectively sold by mid-July, and for a very good price. What was most remarkable about the service Marc did for us is that he actually had the house sold, for a very good price, before it was ever listed on the MLS. This saved me a bundle of expenses that would have otherwise come along had the sale gone what I take is the more typical route of being "staged" with (expensive) rental furniture for a possibly extended period of time. Furthermore, Marc was particularly good at responding to adversity and setbacks with successful solutions. He did that for us more than once, to our financial benefit. Further, he was most helpful in advising us and setting us up with interior decorating services to fix up our 25+-year-old, and well-lived, home to make it "like new", which certainly was significant in achieving the very rapid sale. Marc gladly took care of a lot of coordination with the decorators for us as we had moved some 60 miles away shortly after signing on and couldn't do much in person. He made it happen. Highly recommended! Highly likely to recommend!"
"We, my wife and I, signed on with Marc to sell our house in early May and after about a month of interior fix-up (see below) the house was effectively sold by mid-July, and for a very good price. What was most remarkable about the service Marc did for us is that he actually had the house sold, for a very good price, before it was ever listed on the MLS. This saved me a bundle of expenses that would have otherwise come along had the sale gone what I take is the more typical route of being "staged" with (expensive) rental furniture for a possibly extended period of time. Furthermore, Marc was particularly good at responding to adversity and setbacks with successful solutions. He did that for us more than once, to our financial benefit. Further, he was most helpful in advising us and setting us up with interior decorating services to fix up our 25+-year-old, and well-lived, home to make it "like new", which certainly was significant in achieving the very rapid sale. Marc gladly took care of a lot of coordination with the decorators for us as we had moved some 60 miles away shortly after signing on and couldn't do much in person. He made it happen. Highly recommended! Highly likely to recommend!"
John & Laurie Stackpole

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