Address
1313 14th Street, NW,
Washington, DC 20005
Monday - Sunday 9:00 am - 9:00 pm
The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown.
Selling a home isn’t just a transaction—it’s a calculated move. These six questions reveal how Marc navigates each sale with precision, poise, and a plan built to outperform.
Marc’s real estate marketing strategy is bespoke, not templated. Every property he represents receives a tailored campaign built around its unique architecture, lifestyle offerings, and target buyer profile. He utilizes high-resolution, magazine-quality photography; cinematic video walk-throughs; lifestyle-focused storytelling; and precision copywriting to evoke exclusivity.
Through advanced digital marketing, Compass’s national exposure, private client channels, and international affiliate platforms, Marc ensures each home reaches qualified local and global buyers. His goal is simple: generate more visibility, create greater urgency, and ultimately secure stronger offers.
Marc’s negotiation strategy is meticulous and assertive. He doesn’t simply accept the first offer—he crafts situations that create leverage. By attracting multiple qualified buyers, he often positions homes for bidding scenarios or strong secondary offers that exceed expectations.
He never “splits the difference” for convenience. Instead, Marc guides his clients with data-backed confidence, using timing, emotion, and market psychology to maximize value—while maintaining grace and diplomacy throughout the transaction.
You’ll work directly with Marc from day one. From your first conversation to post-sale support, he personally oversees every detail: pre-listing preparation, pricing strategy, contractor and stager coordination, marketing rollout, showings, and negotiations.
There are no hand-offs, no lost communication, and no guessing who’s responsible. Marc remains your single, trusted point of contact—ensuring clarity, confidence, and discretion throughout the journey.
Luxury buyers expect refinement and turn-key presentation. Marc provides expert guidance on high-return pre-sale improvements—focusing only on updates that elevate perception and sale price. These may include curated lighting, designer paint selections, landscape enhancements, premium fixtures, or select staging accents.
He coordinates with trusted contractors and elite stagers to ensure the home looks—and feels—exceptional from the moment it hits the market. Every detail is considered to inspire an emotional connection, drive competition, and ultimately secure a premium price.
Pricing is both an art and a science. Marc combines hyper-local market data, recent comparable sales, buyer behavior analytics, and current trends to determine a price that positions your home to sell quickly—and competitively. While some agents overprice to impress or underprice to guarantee a sale, Marc focuses on precision pricing that reflects your home’s true market value while leaving room for strategic negotiation.
His goal is always to generate strong early interest, attract qualified buyers, and create the conditions for a premium outcome—without leaving money on the table or risking a stale listing.
Should your next chapter take you beyond the DC Metro area, Marc will personally connect you with a handpicked agent from his exclusive national and international referral network. Whether you’re moving to Miami, Manhattan, Monaco, or Mayfair, he has trusted relationships with top-performing agents across the U.S., Europe, and the Middle East who share his standards of care and discretion.
This ensures a seamless transition—wherever your next home may be—and a consistent, high-level experience from sale to purchase.
Contact Marc Cowan to get started!